非常巧合的是，就在我昨天刚刚写下与时俱进的国际奥委会：奥运转播权涵盖互联网和手机+运动员blog开禁一文几个小时之后，国际奥委会便正式宣布了CCTV.com（央视国际）获得北京奥运互联网与手机平台在中国大陆及澳门地区的独家转播权的消息。CCTV.com，新浪，新华网等网站均有所报道。

昨天我提到，2008北京奥运会将是奥运史上和新媒体史上的里程碑——此前国际奥委会从未将转播权授予传统广电媒体外的互联网/手机传播平台。现任ICO主席Jacques Rogge如是说：

“……We look forward to working with our broadcast partner CCTV and its digital arm, CCTV.com, to bring the excitement of the Olympic Games to a new generation of fans in China.”

IOC执委及电视与新媒体委员会成员Richard Carrión则表示：

“The Beijing 2008 Olympic Games will break new boundaries in terms of digital Olympic broadcast. It was important for the IOC to make sure that all potential partners understood the value of the rights and demonstrated that they would fully exploit these rights in mainland China, whilst also providing satisfactory guarantees of anti-piracy and security measures. By granting digital rights to CCTV.com, the IOC believes CCTV.com’s digital team will work closely with the broadcast team at CCTV to develop joint executions across media platforms. This will ensure Chinese Olympic fans have access to the best possible Olympic coverage in 2008.”

毋庸置疑，北京奥运将成为CCTV拓展其新媒体业务的绝好机会，且看它能否把握。我仍然好奇于技术细节：IOC沿用过去广电媒体转播权的思路，将互联网转播权圈定在地域范围内，例如香港、台湾、新西兰及此次的中国大陆与澳门，但如何限制用户的跨地域访问呢？如果有这样的限制，究竟是希望将奥运的excitement更多更好地带给新一代粉丝，还是出于商业利益最大化考量生生画出的大饼呢？