媒介|传播 时代

China Media Digest 0903 (week7)

TVCC of CCTV on fire

tvcc-of-cctv-on-fireThe northern building of the new CCTV complex was caught fire on Feb. 9, at around 8:00pm. The fire spread quickly and soon the entire structure was in flames.

The 44-storey building, about 200 meters from the iconic CCTV tower, houses the Television Culture Center (TVCC), the luxury Mandarin Oriental Hotel and an electronic data processing center.

According to Juliet Ye of WSJ, “people packed China’s online forums and blogs, uploaded pictures taken from the fiery scene and hit the streets to conduct their own reporting.” You can also find some collections in Danwei, or CNReviews, and “A Photo Play Of The CCTV Fire”, from ESWN. Click here to see the video filmed by BBC staffs.

The incident hasn’t been featured all that prominently on news portal front pages. An unproven guideline on the fire report was distributed online,

“All networks:

Regarding the “CCTV New North Side Building on Fire” report, all sites must use only the Xinhua news script. Do not post pictures, videos; do not report in depth; only post in Domestic (Chinese) news; close all posts and replies; do not put this as the “top topic”; do not place this in “Recommended Articles”.” — source: CNReviews.com

It turned out that CCTV itself is responsible for Monday’s massive fire (via China Daily). At the day after the fire, an office director at CCTV and 11 others have been detained by the Beijing police for questioning, according to state news agency Xinhua. Chinese continued to dissect the event online with a sardonic tilt. See EEO’s story about Chinese online reaction.

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China Media Digest 0901 (week1-4)

RMB 45 Billion, soft power and global influence

cctv-new-buildingAccording to the story of South China Morning Post (all articles behind a paywall), Beijing will invest RMB 45 billion (about GBP 4.5 billion) in Chinese media organizations which target global audiences. The list will include CCTV, Xinhua and the People’s Daily. China wants it’s own Al-Jazeera.

Management at CCTV, Xinhua and the People’s Daily have been busy meeting consultants, inviting experts to brainstorming sessions and drafting proposals. “Xinhua has a plan to expand its overseas bureaus from about 100 to 186,” the source said, suggesting it would have bases in virtually every country in the world. Another media source said Xinhua planned to create an Asia-based 24-hour television station to broadcast global news to an international audience. “I was invited twice for brainstorming meetings on the establishment of such a television station, which would not just broadcast news on China, but on everywhere in the world,” a different source said. The media sources said Xinhua was ambitious about building an “influential and reliable” station like the Qatar-based Al-Jazeera network. “With Al-Jazeera as the model, the station would enjoy greater freedom of speech from the central authorities than Phoenix TV on political and current events,” one source said. Meanwhile, the Global Times, a daily tabloid owned by the People’s Daily and known for its nationalistic tone, has decided to launch an English edition in May, becoming the second national English newspaper, after China Daily. The paper has begun recruiting English-speaking editors and journalists. CCTV has announced plans to launch Arabic and Russian channels this year, aggressively expanding its team of overseas reporters and recruiting foreign-language professionals.

Below is the comment from Cam MacMurchy at Zhongnanhai Blog,

Isn’t CCTV 9 supposed to present China’s view to the world? Is there a point in lauching a second one without fixing the first? The problem isn’t lack of TV channels or media outlets that present China’s case to foreigners, it’s the lack of any media outlets that present China’s case well. If Xinhua’s new TV endeavor is run in the same manner CCTV is, with the same group of life-long communisty party members in bad suits calling the shots, it will be doomed to failure. In fact, I’d go one step further: any mainland Chinese run media outlet will be taken less seriously as long as general media controls are in place. Which brings me to my second point: the credibility of the media in China. China could open a hundred news organizations and blanket the world with China’s point of view, but it would be greeted with just as much suspicion as it is now because China, despite all of its advancements, remains a one-party state with absolute control over all domestic media.

James Fallows also asked, “Will $6 billion solve the Chinese PR problem?” Nicholas Bequelin at Wall Street Journal Asia described it as “China’s New Propaganda Machine Going Global”. David Bandurski at China Media Project noted the relationship between “soft power” or “global influence” and the huge investment project. A speech of Li Changchun (李长春) is quoted and translated in the article.

Chinese Internet users hits 298 million

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简单交代,一个13岁的北京女中学生,在接受CCTV采访时说:“上次我上网查资料,突然弹出来一个网页,很黄很暴力,我赶紧把它给关了。” CCTV新闻联播2007年12月27日播发这则新闻时在视频上配有真名实姓字幕。这五个字因为和“很好很强大”这个猫扑论坛流行语结构相似,迅速在猫扑、天涯等大型社区流行,随后进入blogger们的写作范围,引起更大反响。






很明显,这则电视新闻播发于2007年12月27日,百度上搜索的数据爆发于2008年1月2日~3日间(始于几个大论坛?),在1月6日再出现新的增长(因为blog圈的介入?)。再用google blog搜索试着查询这五个字,在1月4日之前都只有寥寥数篇,但此后则是几倍几十倍的增长。兴奋?取乐?谩骂?反思?理性?你选择了什么?



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昨天我提到,2008北京奥运会将是奥运史上和新媒体史上的里程碑——此前国际奥委会从未将转播权授予传统广电媒体外的互联网/手机传播平台。现任ICO主席Jacques Rogge如是说:

“……We look forward to working with our broadcast partner CCTV and its digital arm, CCTV.com, to bring the excitement of the Olympic Games to a new generation of fans in China.”

IOC执委及电视与新媒体委员会成员Richard Carrión则表示:

“The Beijing 2008 Olympic Games will break new boundaries in terms of digital Olympic broadcast. It was important for the IOC to make sure that all potential partners understood the value of the rights and demonstrated that they would fully exploit these rights in mainland China, whilst also providing satisfactory guarantees of anti-piracy and security measures. By granting digital rights to CCTV.com, the IOC believes CCTV.com’s digital team will work closely with the broadcast team at CCTV to develop joint executions across media platforms. This will ensure Chinese Olympic fans have access to the best possible Olympic coverage in 2008.”