2008 China Internet Communication Report
The report is released by NetEase.com, Inc. (163.com,网易), one of the leading Internet technology companies in China, in January, 2009. The report includes an annual top-10 ranking of Internet Hot Figures, Internet Hot Key Words, Entertainment Stars, Sports Persons, Entrepreneurs, Hot Movies, Hot Music Singles, Hot TV series, Fund companies, and A-share listed companies. The report summarizes facts of maximum interest to Chinese netizens in these ten fields as well as highlights common features and the latest status of such information. According to the report,
Who determines the report result? There are about 200 million netizens in China who are active in the application of various NetEase Internet products. They come from different regions of China and are engaged in different industries, but every click or search they have done, and any words they have posted on the Internet, have contributed to this report.
How was the data analyzed? The data was analyzed by collecting original data from five system platforms of NetEase, i.e., NetEase Blog, NetEase BBS, Youdao Search Engine, Netease Channels, and NetEase Posts. Such data were then used for linear conversion and linear transformation by standard statistical methods without changing the data order or distribution form. This produced a normal status measure, called the Internet transmission index, for each respective collection item.
It’s really worth reading if you are interested in the culture of China society and Chinese cyberspace. Just click the links to download the English version and Chinese version. Other related links:
- Netease: The feature page of the report (in Chinese)
- Yahoo: NetEase Releases 2008 China Internet Communication Report